Saras Che
Saras Che
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Saras Che makes clean-label Indian snacks, starting with coin khakhra in bold flavours. Built for snackers who want real taste without palm oil or maida.
The opportunity
Coin khakhra already sells. The problem is what is on the shelf: most of it is made in palm oil, uses maida, is sold loose, and carries little or no nutrition labelling. Anyone who wants a snack that tastes good and is also made properly has nothing to switch to. The gap is not demand. It is a clean product that people actually want to eat twice.
The brief
The everyday Indian snack shelf runs on palm oil, maida, and loose product with no real labelling. Coin khakhra sells, but almost nobody makes a clean version worth eating. Saras Che makes coin khakhra in rice bran oil and whole wheat, 14 bold flavours, properly labelled, in a 200g box. : Urban households buying online, and Gujarati farsan and sweet shops that want a higher-margin box on the shelf.
The edge
Started with one store in JP Nagar, Bengaluru, on consignment.
Why now
₹100 crore ARR, built on a real product architecture rather than one SKU pushed harder. Coin khakhra is the wedge into the shelf, not the ceiling: adjacent categories follow, and distribution widens from general trade into quick commerce, modern trade and export. Longer term, an Indian snack brand that travels. The specific mission is taking coin khakhra to the world, and the flatbread itself is already modern enough to go. The other half of it is structural. I want a company that runs on systems and a management layer, not on me being present. If Saras Che still needs me in the room in five years, I have built a job, not a business.