Orange Invest
Orange Invest
“A Personal AI Banker for Next Generation”
What a family office is to HNI's, Orange is for mass affluent Indians - a proactive AI that guides every financial decision in your language and executes it for you.
Rs21L Portfolio Value Linked ,350+ Conversation across call+chat
The opportunity
India has 1,000 SEBI registered advisors for 120M investors today. 70 million Indians earn Rs 50K-2L per month with 26% sitting idle every month losing Rs5,000-19,000 a year to inflation. Our immediate market is 38.6 million young dormant account holders.
The brief
1000 of investment options MFs, bonds, alternative investments, digital gold, FDs and more. Distributors sell what pays them most. YouTube gives generic advice. Reddit gives 10 conflicting opinions. You end up confused, making the wrong decision, or not investing at all.
The edge
Every finance app asks you to adapt to it, learn the dashboard, understand the jargon, pick from 1000s of options.
Why now
Users real time financial data is now accessible, per capita income crossing Rs1.7L annually, 500-600Mn middle class emerging. AI has made personalized, real-time decision support possible for every user irrespective of amount.
The builders
Varun
Varun Bali Previously built a crypto investing app at 18 with Raghav scaled it to 20k users, rasied $180K. Later, at Swipe (YC 21) launched globally and built a conversational Whatsapp AI tool for invoicing used by 2M+ SMEs
Raghav
Co-founded crypto investing app with Varun and later joined Swipe (YC 21) as a first founder's office hire and scaled it to $1M ARR
Dhairya
IITG Grad, built techniche app for annual IITG fest (25K downloads), Former enginer @ICICI Bank, revamped the security stack infrastructure.